Boodles will continue to sponsor the Cheltenham Gold Cup for a further two years, with the jeweller now set to have its name attached to the Festival centrepiece in both 2023 and 2024 – when the Grade One contest celebrates its centenary.
The company struck gold in 2022 when first sponsoring the race as Rachael Blackmore created history aboard A Plus Tard, becoming the first female jockey to win the event, with the race also broadcast live in the USA for the first time.
Boodles has also extended its sponsorship of the Juvenile Handicap Hurdle which has most recently featured on the opening day of the Cheltenham Festival. They first backed the two-mile race in 2018 when Veneer Of Charm scored for Gordon Elliott and their association with the contest will now last until at least 2024.
