WE’RE HERE TO ATTRACT NEW RACEGOERS

Next Gen Racing aims at a young audience

Sam, right, and Jack

It’s a gloomy morning in Loughborough, exams to be done, coursework to hand in – but that’s the last thing on our minds. Will Adayar train on as a four-yearold? Is anyone going to beat Honeysuckle in the Champion Hurdle? Will we ever see the same Envoi Allen back?
When racing has got you, it’s got you. The jubilation, the despair, the never-ending puzzle of trying to find that elusive Festival winner. It’s like an addiction, a release from the mundane rituals of normal life.
But, why is it not everyone can see that? Why is...

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