Talking to Ben Keith, founder of Star Sports

Ata time when the hoardings are going up outside closed betting shops in the high street, Star Sports are opening high quality establishments. They are styled on the personality of Star Sports founder and owner Ben Keith who freely admits he eats out every night and loves to meet intelligentand ambitious people.
Racing Ahead put 38-yearold Mr Keith under the Q&A microscope:
At a time when other high street bookmakers seem to be struggling and relying on roulette wheels to be sustainable, you’re opening more shops. Why can you make...