Next Gen Racing aims at a young audience

With the Cheltenham Festival just around the corner, it’s not hard to get excited about the roar of the Supreme Novice Hurdle pulsing through your veins. As racing fans, we are salivating at the potential top-class field. An emphatic Tolworth Hurdle winner – Constitutional Hill – taking on the unbeaten brother of Douvan, plus two Willie Mullins hot-pots waging war in a mouth-watering curtain-raiser.
Of course, for racing fanatics March 15th can’t come soon enough, but how can we get the major audience of the Festival to remain fans of the sport ...